STEEL HOUSE CYCLE

Steel House Cycle came to me ready for a refreshed identity that honored their roots while elevating their brand for the future. I created a dynamic new logo suite that’s bold, versatile, and reflective of their strong community focused atmosphere. To round out the visual identity, I worked with them on their custom color palette where each shade was strategically named to tie into their brand story and the energy of their riders.

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This rebrand went beyond just a logo. From typography selection to thoughtful design elements, every detail was crafted to feel modern, approachable, and aligned with their mission of empowering riders through movement and connection.

The result is a cohesive identity that keeps a nod to their original brand while giving them the polished, luxury look they need to keep growing.