Project sticker shock

Hired by Keystone Wellness Programs in collaboration with the PA Liquor Control Board, Project Sticker Shock was a community awareness campaign designed to discourage underage drinking by placing attention-grabbing stickers on alcohol packaging at local retailers. I developed the campaign’s visual identity and sticker designs to appeal to both adults and teens — bold, simple, and message-driven. The goal was to spark conversation and remind adults of the legal and social consequences of providing alcohol to minors.